$10bn TAM is directional · based on Stats NZ SMB operating spend (~$50–100bn) at ~10–20% covering categories Max could front-door. Refine with finance.
04 / 13
Background · kiwi workplace · photo to land
OfficeMax · making workplaces work better
Workplaces
that work themselves.
"What if you just said it
and it got done?"
05 / 13
The product
Meet
Max.
Max is the AI. Mobile, ball and laptop are how you reach Max.
One experience. Three doorways. Same Max.
Composite image to land
Mobile, ball and laptop together in one frame
(kiwi desk · soft natural light · all three in shot)
★
Max
The AI agent. Lives in the cloud. Same Max on every doorway.
01
Mobile
In your pocket. iOS · Android.
02
The Ball
Always on. Always in earshot. The desk-side body.
03
Laptop
Any browser. Where the work flows.
"Mobile · Ball · Laptop · One Max. Making workplaces work better — without you having to."
06 / 13
Breadth
Breadth
Everything an owner would ask a procurement officer, a rep, or accounts.
Ask Max
Order something new
"Max, I need more A4." · "Get the team new shirts."
Reorder
"Same as last month." · "Send 10 of whatever Sam ordered last week."
Get a quote
"I need a quote for an office refit." · "Options for new coffee machines."
Track / redirect
"Where's my order?" · "Redirect the high-vis and work boots to site."
Invoices & books
"Resend yesterday's invoice." · "Push it straight to Xero, code it Office Supplies."
Spend Q&A
"What's our toner spend this quarter?" · "How much did we spend on PPE this year?"
Support
"The printer's broken — can someone come?" · "Log a return for yesterday's delivery."
New starters
"Order a laptop and full kit for Sarah, our new sales rep."
"Owners, managers, tradies, admins. Whoever asks — Max answers."
07 / 13
How it works
Team gathered around dead coffee machine · photo to land
Wednesday · 8:14am
The machine died.
How it works
The machine died. The team needs coffee. Watch.
1
Listen
Owner: "Max, give me a few options for new coffee machines for the team."
2
Understand
Max checks: 4kg medium roast / month + oat milk + ~20 people. Reads brief: bean-to-cup, medium volume. Pulls current OMX specials.
3
Confirm
Max: "For a 20-person team drinking medium-roast oat lattes: Jura WE8 — on sale, $4,200. Breville Oracle — $3,500. De'Longhi Magnifica — $1,800. Want specs, or shall I get the coffee rep to call?"
4
Deliver
Specs emailed. Rep introduced. Pronto invoices when the order lands. Xero auto-coded.
"Web is a catalog. Apps are catalogs with login pain. Max is the procurement officer the 95% never had."
08 / 13
What changes
The win-win
Max is how OMX manages the unmanaged — and how the unmanaged finally get managed.
The 95% · the unmanaged owner
Get the procurement officer they never had.
6–10 hours/week of admin reclaimed.
OfficeMax
Manages the unmanaged.
$400M whitespace addressable for the first time. Software cost-to-serve replaces headcount.
The outcome
Calmer owners. Stronger NZ small business.
The 95% finally get the tools the 5% always had.
Software cost-to-serve. Headcount was the bottleneck. Max removes it.
09 / 13
Why now
Differentiation
Web was built for the office.
Apps were built for the consumer. Max was built for the half-million kiwi small businesses.
Ask
Phone
Web
App
Max
Order a known SKU
~6 min
~3 min
~2 min
~10 sec
"Where's my order?"
~4 min
~90 sec
~60 sec
~5 sec
"Recommend a coffee machine"
~15 min + callback
—
—
~30 sec · 3 options
"Resend yesterday's invoice"
~5 min
~2 min
~2 min
~5 sec · into Xero
"Redirect order to site"
~8 min
—
—
~8 sec
"What's our toner spend?"
~10 min + report
~10 min
—
~3 sec
~10 asks a day · time spent
~80 min
~30 min
~20 min
~2 min
Web is a catalog. Apps are catalogs with login pain. Max is a colleague. And colleagues are fast.
10 / 13
Architecture
Max isn't a new system. Max is the wire between OMX and your books.
Interfaces · 3 bodies
Mobile
Now
In your pocket
Laptop
Now
Any browser
The Ball
Stage 6
If we get there
Intelligence · 1 AI
Max
The AI agent
Claude + NZ-accent ASR + catalog + reorder graph + approval policy + trust gate.
OMX rails · 3 systems
Pronto
ERP · orders, pricing, stock
Snowflake
Memory · history
Salesforce
Cases · support
Customer rails · their books
Xero
Books · auto-coded bills
MYOB
Books · auto-coded bills
Zero new platforms. Three new doorways. One new wire.
Same Max on mobile, ball, laptop. Same agent, same memory, same support.
11 / 13
Where Max goes
Tuesday · 9:00am
New starter starts next Monday. Don't break stride.
Where Max goes
New starter next Monday. Order without slowing down.
Owner
"Max, order a new laptop for Sarah, our new sales rep starting Monday."
Max
"Sales reps in your business usually run a Lenovo X1 Carbon, 16GB, 512GB — $2,400. Match that?"
Owner
"Yes."
Max
"That's over your $2k threshold — Marcus needs to approve. Last sales rep laptop was coded 6100-AKL-SALES — same?"
Owner
"Same."
Max
"Also kit her with the standard new-starter pack? Laptop bag, headset, mouse, monitor — adds $750. One approval covers both."
Owner
"Yes."
Max
"Done. Marcus has the request. Sarah's kit lands Friday. Xero gets the invoice coded 6100-AKL-SALES, parked for Marcus's approval. Total $3,150."
12 / 13
Where this fits · The ask
OMX · Serving the Unmanaged · 6 stages to marketplace
Ask Max plugs in at Stage 5.
Stage 1
Diagnose & segment the unmanaged
Done · 2026
Done
Stage 2
Data & foundations
In flight
In flight
Stage 3
Search
2026
In flight
Stage 4
Switching
2026 → 2027
Next
Stage 5 · You are here
Reorder + Conversational AI
2027
Ask Max plugs in here
Stage 6
Marketplace + The Ball
2028+
Destination
Ask Max delivery · 4 phases · POC → Pilot → Stage 5 → Stage 6 →
P1 · Now
$1k
2 weeks · Mobile + Laptop POC · Demo ExCo
→
P2 · H2 2026
$100k
90-day pilot · 10 NZ customers · 5 integrations
→
P3 · 2027
platform
Max becomes the new site's front door
→
P4 · 2028+
marketplace
Licence + The Ball ships
$1k to know it's real. $100k to prove it. Stage 3 to scale it.