A self-service quoting tool for Back-to-School (BTS) parents and small customers — so they price, configure and place pre-paid school packs and small commercial or…
01 / 06
Why now
The wedge.
See seed for detail.
02 / 06
What this covers
What's in scope.
03 / 06
The problem
What's broken.
01
BTS-25/26 review showed parent-pre-paid
BTS-25/26 review showed parent-pre-paid model is the right BTS-27 evolution (T9 in the survey, Jo Robinson-Smith voiced it)
02
Three existing school-ship models: **Bul
Three existing school-ship models: Bulk (school-pays) · Pack (conveyor) · Pack Through (consignment-with-returns). BTS-27 parent-pre-paid is the safer 4th — pre-pay = no returns.
03
Small customer cost-to-serve: rep call o
Small customer cost-to-serve: rep call on a $200 quote loses money. K0 customers (~40,279 of them) average $206/yr — quoting them manually is unprofitable.
04
95% of NZ businesses have no procurement
95% of NZ businesses have no procurement function — self-serve quote is the only way to reach them.
04 / 06
The benefits
The value story.
Lever
Mechanism
Sizing
BTS-27 commercial uplift
High
Pre-paid = better cash + zero returns vs Pack Through
Small-customer cost-to-serve
High
If self-serve converts even 20% of K0 quote requests, removes $X of rep cost; quantify with finance
Win rate uplift
High
Quote turnaround drops from hours/days to minutes → win more
Margin protection
Med
Engine quotes at contract price; no rep mis-quotes
BTS family stickiness
Strategic
Parent uses tool 1×/yr → OMX brand touch on the family device