OMX Innovation · Deck 13 · Competitor Intelligence (Plex-CI) Productised
Productise the Plex-CI scraper pipeline — already running, already capturing 545k URLs and 471k change events across 59 competitors — from an internal tool into a strategic differe…
01 / 06
Why now

The wedge.

02 / 06
What this covers

What's in scope.

01
What Plex-CI does today
scrape, normalise, change-detect across 59 competitors; raw_urls JSON kept legacy-compat
02
What it could become internally
promo-aware pricing, off-range alternative suggestion, share-of-wallet attack
03
What it could become externally
licensed dataset/service for other NZ B2B distributors (Angle C from Deck 07 — platform-licence)
04
The 4 clean suppliers
why NXP/DO/McGreals/Hurdleys form the verified spine
05
Channel build-out roadmap
sitemap (done) → products → news → social
06
Economics
internal pricing-decision uplift, optional licence revenue stream
03 / 06
The problem

What's broken.

01
Pricing decisions are blind
without continuous competitor signal, contract-review or pricebook updates lag market by weeks
02
No off-range alternative
when an OMX SKU is OOS, no automated "competitor still has it" or "we have an equivalent" path
03
Switching evidence is anecdotal
Stage 3 Switching needs "you paid $X at competitor; OMX has same SKU at $Y"; today's competitor data is one-off scrapes
04
Channels broken
products, news, social all parked at 2026-06-27 status
05
Plex-CI memory limitations
reference_plex_ci_vendor_field_classification notes brand-owner contamination (acquire/elive/pbtech etc); analysis must filter
04 / 06
The benefits

The value story.

Lever
Mechanism
Sizing
Pricing margin protection
Live competitor signal → faster pricebook moves
Industry: 0.5-2% margin recapture from continuous CI vs quarterly
Switching evidence
"Competitor $X vs OMX $Y" data in Stage 3 (Deck 09) onboarding
Direct enabler of switching narrative
Off-range alternative
Automated equivalent-SKU suggestion when OMX OOS
Reduces lost-sale; integrates with Deck 05 Catalog
Promo intelligence
Detect competitor promo launches before customers do
Defensive — preserves promo lift in Deck 02 (PPSS)
Licence revenue (optional)
Other NZ distributors pay for the dataset
Platform-licence model — Angle C from Deck 07
05 / 06
The ask + roadmap

What we need.

Now
Problem vector grid (4)
: Blind-pricing / No-OOS-alternative / Anecdotal-switching / Vendor-noise
P2
Live stats hero
: 545,789 URLs · 471,991 changes · 4 clean + 12 noise · 59 competitors — running counter
P3
The 4 clean spine + 12 brand-owner footnote
: visual hierarchy showing what's signal vs noise
P4
Internal use cases
: 4 boxes — Pricing / Switching / Off-Range / Promo
P5
External use case (optional)
: Licence-to-distributors visual
Audience
Primary: CFO + Chief Commercial Officer. Margin protection + switching enablement. Secondary: Pricing + Buying teams — daily users. Tertiary: Strategy + Board — optional licence-revenue narrative.
References
  • Memory: Plex-CI scraper pipeline state (project_plex_ci_scraper_state) — 2026-06-27 sitemap unblock; 545k URLs + 471k changes captured
  • Memory: Plex-CI vendor field classification (reference_plex_ci_vendor_field_classification) — 4 clean + 12 brand-owner duplicates
  • Memory: Deck 07 Angle C — platform-licence marketplace pattern (parallel to this deck's external option)
  • Memory: Deck 02 (PPSS) — Plex-CI competitor scan revealed none publish custom promo/demand planning; PPSS is differentiator
06 / 06
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