OMX Innovation · Deck 15 · Supporting the Unmanaged — Curated Marketplace
OMX curates a marketplace of NZ business products and services we trust — so we can offer more to the unmanaged 540k without having to manage more. Focus on what we're good at; let…
01 / 06
Why now

The wedge.

02 / 06
What this covers

What's in scope.

01
Curated, not open
OMX picks the partners; quality bar, not an open marketplace
02
Products AND services for NZ business
both wings: product partners (cleaning supplies, IT hardware, hospitality consumables) + service partners (IT support, accountants, tradies, cleaners)
03
Two integration models from partners
defines how partners plug in (see open questions for sharpening); the goal is "offer more, manage less"
04
One OMX credit account
member spends across the marketplace, single statement, single limit. Funding model A or B (see below)
05
Search as the front door
Global Search returns OMX SKUs + curated marketplace results in one ranked list
06
OMX's focus
own the customer, own the rails, own the data, own the trust — not the entire supply
03 / 06
The problem

What's broken.

01
Wallet fragmentation
owner manages 8-15 suppliers, 8-15 logins, 8-15 invoices
02
OMX brand stops at the catalog edge
even loyal OMX customers go elsewhere the moment they need something OMX doesn't sell
03
No trusted curator
"who do I get cleaners from?" "is this IT company any good?" — no NZ small-business answer today
04
No aggregated credit
separate credit at every supplier, multi-portal cash flow juggle
05
Service buying is hardest
products you can compare; services are reputation + word-of-mouth, exactly where curation adds value
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The benefits

The value story.

Lever
Mechanism
Sizing
Share of wallet
Capture non-OMX adjacent spend through the marketplace
Each member's adjacent spend ~$5-50k/yr; OMX takes platform margin
Brand-extension without inventory
Offer more, manage less
OPEX/CAPEX-light vs adding SKUs to OMX warehouse
Credit float
If Model A (OMX-as-lender), net interest margin on revolving credit
Industry: 3-6% NIM on B2B credit
Acquisition channel for partners
Partners pay to join + transaction take rate
Industry: 5-15% take rate; lower at scale
Search relevance lift
Curated marketplace expands the answer space without polluting it
Strategic — Search (Deck 08 + Deck 17) becomes more valuable
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The ask + roadmap

What we need.

Now
Cover
small business owner at desk with one OMX-branded credit card; behind, a fan of partner logos in trusted brands. No clutter; centred on the card.
P2
Problem vector grid (4-6)
: Wallet-fragmentation / Brand-edge / No-curator / No-credit-consolidation / Service-buying-pain / Search-stops-at-catalog
P3
The curator promise
what it means that OMX curates (criteria, quality bar, exit if standards slip)
P4
Two integration models side-by-side
visual; once sharpened
P5
Funding model A vs B
risk-economics table; recommend
Audience
Primary: CEO/GM + CFO + Strategy. Multi-year strategic bet; brand extension without inventory expansion. Secondary: Commercial Director — partner acquisition pipeline. Tertiary: Legal / Compliance — credit-product, FMA, RBNZ shaping; Brand — curator promise.
References
  • Memory: Ask Max Deck 01 slide 13 — Stage 6 marker; this deck IS that stage (without the Ball, which stays in Deck 01)
  • Memory: OMX Digital Strategy refresh Mar 2026 — Subscription = NO (simple model); curated marketplace is the bigger alternative
  • Memory: MBIE 2022 Small Business Factsheet — 540k SMBs baseline (~594k current)
  • Memory: Plex-CI clean spine — 4 verified suppliers; signals which existing distribution partners are credible to invite
  • Memory: Deck 05 Global Catalog + Deck 08 Web Optimisation + Deck 17 AI Search-to-Sales — search is the front door of the marketplace
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