OMX Innovation · Deck 21 · Strategic Deep Dives
The deep dives we already do informally — long-form, multi-source, multi-mode analyses of a market, customer, supplier, or strategic question — codified as a repeatable internal product.
Briefing Room covers the standing brief; QBR covers the recurring customer review; this deck covers the deep, one-off strategic investigation.
01 / 06
Why now

The wedge.

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What this covers

What's in scope.

01
The deep-dive shape
scoping question → research plan → multi-source synthesis → strategic recommendation
02
Reuse of the Briefing Room engine (Deck 18)
5-mode underneath, but at much greater depth and synthesis
03
Long-form output
strategic narrative + supporting data + boardable recommendation
04
Standing deep-dive types
categorisation of the recurring shapes:
05
Cadence + commissioning
how ExCo asks for one; how the Strategy team scopes; how it's delivered
06
Library of past deep dives
every dive lives in the knowledge base; can be re-read, refreshed, extended
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The problem

What's broken.

01
Each deep dive starts from zero
same engine, but rebuilt every time
02
Strategy team capacity is bounded
no scaling beyond Jeff + analysts
03
Past work decays
last year's customer deep dive is in someone's downloads folder
04
No commissioning protocol
ExCo asks ad-hoc; scope creeps; deliverables don't match the question
05
No "refresh" pattern
a deep dive done 6 months ago might be 80% still valid, but it's not surfaced
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The benefits

The value story.

Lever
Mechanism
Sizing
Strategy capacity
Codified vs artisan
2-3x more deep dives per year with same team
Decision quality
Faster, sharper, more grounded ExCo decisions
Strategic
Reuse compounding
Library + refresh pattern
Year-over-year leverage on past work
Cross-deck synergy
Deep dives feed Decks 14 (IBP), 15 (Marketplace), Plex-CI signals back, etc.
Strategic
Knowledge retention
Every dive becomes searchable corporate memory
Hard to quantify, very valuable
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The ask + roadmap

What we need.

Now
Cover
strategy lead at desk with deep-dive deck open; multiple browser tabs reflecting the multi-source nature
P2
Problem vector grid (4)
: Always-from-zero / Capacity-bound / Past-work-decays / No-commissioning-protocol
P3
Standing deep-dive types
6-tile grid (Customer / Competitor / Category / M&A / Geography / Trend)
P4
The dive workflow
scope → plan → research → synthesis → recommendation
P5
Library visualisation
past dives, by type, with refresh status (current / aging / stale)
Audience
Primary: CEO/GM + ExCo + Head of Strategy. Secondary: Strategy analysts (engine maintainers). Tertiary: Sales Directors (when dive supports a customer or sector pursuit).
References
  • Memory: Deck 18 Company Research + QBR — shares the Briefing Room engine
  • Memory: Deck 17 AI Semantic Conversations — same Anthropic + Snowflake stack
  • Memory: Strategic Deep Dives we did for the strategy work (Jeff verbal 2026-06-28) — informal pattern to codify
  • Memory: Plex-CI — competitor + market signals as inputs
  • Memory: Briefing Room owns Company Research; 5 modes = one brief, not five (reference_omx_project_umbrellas)
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