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Digital pack retro
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Page 01 / 02 · The three priorities

Mar 2026 named three priorities.
Here's where each one stands.

Search · Switching · Reorder. Subscription = NO. That was the call. The library proves it landed.
01 · Search
What we said we'd do
Win search. Make the site the easiest place to find an office product in NZ.
Mar 2026 strategy refresh · Priority 1
What we did
Deck 08 — Stage 2 Web Optimisation
Algolia NeuralSearch + GrowthBook A/B + mobile-first PWA rebuild. Walkable deck shipped tonight.
Deck 00 — Stage 1 Diagnose
Funnel baseline + cohort split + measurement spine under Stage 2.
Deck 17 — AI Semantic Conversations
"Ask the data" internal first, search-to-sales external next. QBR pre-fill $900k/yr capacity.
02 · Switching
What we said we'd do
Make moving to OMX from a competitor the path of least resistance.
Mar 2026 strategy refresh · Priority 2
What we did
Deck 09 — Stage 3 Switching
Account creation friction-free. "Paste your last invoice" → SKU translate → first order. Claude Sonnet vision $0.003/invoice already on stack.
Deck 20 — Product Matching
Competitor SKU → OMX SKU matching engine. Internal first.
Deck 13 — Plex-CI productised
545k URLs · 471k changes captured. "You paid $X at competitor, OMX has it at $Y." Switching evidence.
03 · Reorder
What we said we'd do
Make repeat ordering effortless — conversation as the interface, not catalogues with login pain.
Mar 2026 strategy refresh · Priority 3
What we did
Deck 01 — Ask Max SHIPPED
Walkable deck live. Voice procurement + reorder agent for the 540k. Conversation as the next interface.
Deck 10 — Automated Comms
Triggered email + lifecycle. Klaviyo benchmark: 38.8% open / 7x triggered revenue.
The call we kept
Subscription = NO. Mar 2026 ruled it out as a simple model. We held the line — and instead built the bigger alternative (Deck 15 Curated Marketplace · Farmlands-shape).
Page 02 / 02 · The broader portfolio

Mar 2026 had three.
We landed twenty-five.

The Mar 2026 brief was the digital lever. The library tonight is the full operating-model bet — and the savings stack pays for it.
Mar 2026 strategy refresh — what we said

3 digital priorities. Subscription = NO. Implicit: don't ship anything else.

01
Search
02
Switching
03
Reorder
Subscription
Strategically ruled out as a simple model.
Implicit scope of the refresh: 3 digital workstreams. No mention of IBP. No mention of fit-for-OMX internal tools. No mention of the savings stack.
Library tonight — what we did

25 forward bets. 5 stacks. $710k+ savings baseline. Same north star.

Digital pack (Mar 2026 mandate)
Decks 00 · 08 · 09 · 10 · 15 — Diagnose, Web Opt, Switching, Comms, Marketplace
Data + IBP
Decks 02 · 05 · 13 · 14 · 16 · 17 · 20 — PPSS, Catalog, Plex-CI, IBP, PDX, Semantic, Matching
Operations
Decks 03 · 11 · 12 — DC Optimisation, DS Visibility, Owner-Driver
Commercial + Customer
Decks 04 · 06 · 18 · 19 · 21 — Quoting, Uniform, Briefing Room, RFP, Deep Dives
Internal tools (savings stack)
Decks 22 · 23 · 24 · 25 — Territory, Vault, Desk, PM. $25k+$70k+$30k+$30k = $155k/yr
Confirmed savings baseline
~$710k/yr
PPSS $350k + IBP $230k + Vault $70k + Desk $30k + PM $30k. Pays for the whole build envelope.
The lesson
The Mar 2026 brief gave us 3 priorities. The library tonight gave us 25 ways to win, $700k+/yr of savings to fund them, and proof — Lens + WhoOnSite in production — that we can ship. Same north star: serving the unmanaged 540k. Bigger surface area.